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Our launch received Twitter attention from mass consumer content  outlets such as E! News hosts, other celebrity buzz feeds, and more general tech lover audiences.  We encouraged reviews by prominent sources such as JoshSpear and iLounge with published articles about TyPad that were retweeded dozens of times and probably garnered millions of impressions.

Mitsubishi Motors on Twitter

"Pretty shnazzy. The tyPad turns your iPad into a fully
  functional laptop(minus the mouse part)"

       - Josh Spear review
Our team garnerd reviews by prominent sources such as Josh Spear, iLounge, CNET, Ashlan Gorse, and Giuliana Rancic, who added the TyPad to her gift guide.

Through our launch we were tweeted by notables such as:
@guykawasaki
@giulianarancic
@ashlangorse


We created a 1 week contest with Holycool.net to promote the TyPad.
When we spoke to the folks behind HolyCool, we decided that her readers really should be the ones receiving the TyPad. Our contest garnered 211 entries and was the most active contest that HolyCool has had to date. 

2010 Mitsubishi Lancer Sport
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