Real Bullets Branding completed a user interface and strategy assessment for Flamedisk, a start up grilling product. The campaign led to a successful Target stores launch, availability in Walgreens, and increased traffic from 250 visitors a month to over 7,000 per month in the first 60 days.
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"I say thumbs up on a great outdoor fuel product."
- Grill Girl of Yes! You Can Grill |
Real Bullets developed the online strategy for FlameDisk during the spring of 2010 to create brand awareness in four target markets. By engaging audiences throughout each market, Real Bullets made the product accessible to the groups most interested in an environmentally friendly grilling alternative. In an effort to get the product in the hands of the consumer, we offered coupons for free and discounted FlameDisks via online outlets and fulfilled the quota after two days of online campaigns. Real Bullets created an intricate web (no pun intended) of online activity focused engaging the consumer with the FlameDisk brand and creating awareness on a national level. The following spring the FlameDisk company and it's unique technology was purchased by the BIC Group. |
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| "I would love to try it b/c it looks so easy to use and I love that its environmentally friendly!" -Heather on momstart.com |
